ON THE ROAD collection is the first catalog of HITO based on the sociology of Iranian culture. In this catalog we tried to present the clothing acquired from the natural elements with casual and boundless style, but in harmony with the other items of catalog in the way that by selecting some items of ON THE ROAD, a variety of different compositions will reside in your closet.

HITO identifies it's first catalog as a journey and exploring experience, therefore we have called this collection ON THE ROAD.

ON THE ROAD is a famous novel by Jack Kerouac. In 2012 a film with the same name is adapted from the novel and directed by Walter Salles .

We suggest to read the novel and watch the film while our Zero Catalog is out. Be with us ON THE ROAD.

“Our battered suitcases were piled on the sidewalk again; we had longer ways to go. But no matter, the road is life.”

Jack Kerouac, On the Road