Hito your Trip

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With light-travelling in mind, HITO designs its clothes in a way that through a matrix of matching and harmonious color palette, and different dress lengths, by choosing 3 pieces of our garments, and combining them with each other, you could have 5 sets of clothes. You can easily roll linen garments and pack them in your luggage, and enjoy your trip with the peace of mind of having a variety of outfits for various occasions ranging from shopping, sight-seeing, going to cafes, museums and art galleries, to business appointments and dinner at a restaurant with formal dress code with you.


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Each of us have experienced the difficulty of choosing the most proper clothes for a gathering. The common question of “What shall I wear?” occurs to us repeatedly, staring at the wardrobe while the rest of the family are waiting for us at the door. During New Year’s period, however, due to the high numbers of gatherings, this problem could be even more frustrating. Nonetheless, the most annoying part is putting up with a “formal” cloth in a gathering the entire time , since formal clothes are usually too tight and feel clammy. This uncomfortable condition, make us dream of our comfy jumpsuit at home and consequently we even may follow this dream and leave the party very early. Also, … ADD TO CART

How not to love linen?

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How not to love the texture of linen? Even when most admire linen fabric for its durability, absorbance and skin friendly features, my never ending love for linen is for its distinctive texture. I so much appreciate the natural state of this fabric that I joke about starting the movement against “linen ironing – pressing”. And even though I understand that new technological innovations and textile techniques are moving towards making linen fabric less wrinkled and easy to iron, I will always embrace wrinkles.   Source : notperfectlinen

Rich in Wrinkles

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Rich in wrinkles. How about to be not only calm and relaxed but also proud while wearing wrinkles? Maybe my attitude to the fabric is too subjective, but I really find wrinkled linen calm for my over – stimulated eyes. It is like you have been hugged ten times in the past hour or always heading back home from Bahamas airport. I love that this fabric always speaks for itself – creates the mood, binds you to slow down with your schedule and loves you. Just loves you.    Source: notperfectlinen      

HITO Goes Everywhere

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​”​HITO STYLE​”​ is now ready for shipping ​it’s ​products to other cities. ​If you are living in another cities, you​ can submit ​your​ orders through ​our ​website​ and​ ​receive​ ​your​ pack​ages at your doors​. Residents of other countries also can place their order by contacting us via email or contact-us page.

Minimal Approach to Fashion

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Did you know that the average person only wears 20% of their wardrobe on a regular basis? That means 80% of those clothing items we simply couldn’t live without spend the majority of the time on a hanger in the dark, while we reach for the same well-loved dress or sweater again and again and again.   If you’ve ever looked at your closet and thought, “I have nothing to wear!”, that probably isn’t the case. Rather, you’re most likely plagued by decision fatigue or the paradox of choice—the more choices you have to make, the harder it is to make a decision, and the less confident you are in the decision you ultimately make.   But what if that … ADD TO CART

Designer’s Picks

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Composition is a very significant element of aesthetics. It is mostly like the combination of a balanced amounts of various components on a canvas; a canvas which you paint in your everyday life. The frame hanging on your wall, the composition of your dining table, and the combination of the clothes you put on, all are the same canvases “you” paint. What a person looks on the outside resembles how he or she looks on the inside. Upon observation, much speculation about a person based on what he or she wears is likely. Your outwear, from form to color and accessories, even the perfume you wear depicts your personality and much more, exactly like what a painting does. HITO’s designers … ADD TO CART

How to care for linen fabric

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It is a common misconception that linen needs special care. This couldn’t be further from the truth, and we want to help you see just how easy it is to care for linen and to keep it looking beautiful for years to come. Made from the fibers of the flax plant, linen has been cultivated and used as a textile for thousands of years, long before the existence of dry cleaners or fancy detergents. In fact, it is such a natural, simple fabric that caring for it is simple too. Not sure how to care for your linen clothes or home textiles? Let us help. Do I need to dry clean linen? The easy answer to this is, no. Linen … ADD TO CART

What is linen?

posted in: Linenpedia | 0

Linen is the fabric woven from the flax plant (linum usitatissimum). The stem of this plant produces the natural fibre that gives linen its distinctive quality and texture. All our linen comes from flax grown and woven in Russia and Europe. Flax needs less fertilizers and pesticides than most other crops – it is low input and therefore more environmentally friendly. It is also renewable with a short growing cycle and every part of the plant is used. Flax is grown for its fibre (linen, paper, rope) and its seeds (linseed oil). Flax fibre is stronger than cotton fibre and its properties were recognised as early as Phoenician times when it was used to make linen sails. It is said … ADD TO CART