ON THE ROAD collection is the first catalog of HITO based on the sociology of Iranian culture. In this catalog we tried to present the clothing acquired from the natural elements with casual and boundless style but in harmony with the other items of catalog, in the way that by selecting some items of ON THE ROAD, a variety of different compositions will reside in your closet.
HITO identifies it’s first catalog as a journey and exploring experience, therefore we have called this collection “ON THE ROAD”.
On the Road is a famous novel by Jack Kerouac. A film of the same name is adapted from the novel, and directed by Walter Salles in 2012.
We recommend reading the novel and watching the film while our Zero catalog goes live. Go to ONLINE STORE and join our journey ON THE ROAD.